1. What is Online / Paid Advertising?
Online or paid advertising refers to the practice of promoting products or services through internet-based platforms by paying for ad placements. This method leverages various digital channels to reach a targeted audience, increase brand visibility, and drive traffic to websites.

2. Types of Online / Paid Advertising

Search Engine Advertising (PPC): Ads appear on search engine results pages (SERPs) when users search for specific keywords. Google Ads is a popular platform for PPC.
Display Advertising: Visual ads (banners, images, videos) are displayed on websites, social media platforms, and apps. Google Display Network is a common choice for display ads.
Social Media Advertising: Ads are placed on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. These advertisements can be precisely targeted according to user demographics, interests, and behaviors.
Video Advertising: Ads are displayed in video format on platforms like YouTube, Vimeo, and social media channels.
Native Advertising: Ads match the look, feel, and function of the media format in which they appear. Examples include sponsored articles on news websites and promoted posts on social media.
Affiliate Marketing: Advertisers pay commissions to affiliates (publishers) for driving traffic or sales through their promotional efforts.
Remarketing / Retargeting: Ads are shown to users who have previously visited a website or interacted with a brand’s content but did not complete a desired action (e.g., make a purchase).
3. Benefits of Online / Paid Advertising

Targeted Reach: Advertisers can target specific demographics, interests, behaviors, and locations to reach the most relevant audience.
Measurable Results: Online ads provide detailed analytics and performance metrics, enabling advertisers to measure the effectiveness of their campaigns.
Cost-Effective: Advertisers can set budgets, control spending, and pay only for desired actions (e.g., clicks, impressions, conversions).
Quick Implementation: Campaigns can be launched quickly, with real-time adjustments based on performance data.
Enhanced Brand Visibility: Online ads increase brand exposure and awareness among potential customers.